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An internal contest was held to determine a flagship game, with a focus on the American audience. Sega's strategy had been based on porting its successful arcade games to the Genesis however, Nakayama recognized that Sega needed a star character in a game that could demonstrate the power of the Genesis's hardware. 3, at the time the bestselling video game ever. Nintendo had recently released Super Mario Bros.

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Sega president Hayao Nakayama decided Sega needed a flagship series and mascot to compete with Nintendo's Mario franchise. :вЂЉ405вЂ“406 These efforts did not break Nintendo's dominance, and Katz was replaced by Tom Kalinske, formerly of Mattel. :вЂЉ414 Sega of America CEO Michael Katz attempted to challenge Nintendo with the ' Genesis does what Nintendon't' marketing campaign and by collaborating with athletes and celebrities to create games.

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Sega's efforts had been stymied by the dominance of Nintendo the Genesis did not have a large install base and Nintendo did not take Sega seriously as a competitor. Sonic the Hedgehog co-creators: programmer Yuji Naka ( left) and artist Naoto Ohshima ( right)Д«y 1990, Japanese video game company Sega wanted a foothold in the video game console market with its 16-bit console, the Sega Genesis. The franchise is known for its fandom that produces unofficial media, such as fan art and fangames. Although later games, notably the 2006 series reboot, have been criticized for a perceived decline in quality, Sonic is influential in the video game industry and is frequently referenced in popular culture. The Genesis Sonic games have been described as representative of the culture of the 1990s and listed among the greatest of all time. Series sales and free-to-play mobile game downloads totaled 1.14 billion as of 2020. Sonic the Hedgehog is Sega's flagship franchise and one of the bestselling video game franchises, selling over 140 million units by 2016 and grossing over $6 billion as of 2020. The franchise has crossed over with other video game franchises in games such as Mario & Sonic, Sega All-Stars, and Super Smash Bros. Later games added a large cast of characters some, such as Miles 'Tails' Prower, Knuckles the Echidna, and Shadow the Hedgehog, have starred in spin-offs. Games typically feature Sonic setting out to stop Eggman's schemes for world domination, and the player navigates levels that include springs, slopes, bottomless pits, and vertical loops. While Sonic games often have unique game mechanics and stories, they feature recurring elements such as the ring-based health system, level locales, and fast-paced gameplay. Sega exited the console market and shifted to third-party development in 2001, continuing the series on Nintendo, Xbox, and PlayStation systems. After a hiatus during the unsuccessful Saturn era, the first major 3D Sonic game, Sonic Adventure, was released in 1998 for the Dreamcast. A number of Sonic games were also developed for Sega's 8-bit consoles, the Master System and Game Gear.

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Sega Technical Institute developed the next three Sonic games, plus the spin-off Sonic Spinball (1993). Its success helped Sega become one of the leading video game companies during the fourth generation of video game consoles in the early 1990s. Sega developed the first Sonic game, released in 1991 for the Sega Genesis, to compete with Nintendo's mascot Mario. The franchise also incorporates printed media, animations, feature films, and merchandise. The main Sonic the Hedgehog games are platformers mostly developed by Sonic Team other games, developed by various studios, include spin-offs in the racing, fighting, party and sports genres. The franchise follows Sonic, an anthropomorphic blue hedgehog who battles the evil Doctor Eggman, a mad scientist. Sonic the Hedgehog is a Japanese video game series and media franchise created and owned by Sega.

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